Google has changed its mind about removing third-party cookies from Chrome, as I discussed in a previous blog post. Instead, Google is going to add new privacy controls. This is a big change for web developers who use cookies for ads and personalization. Let’s see what it means.
The New Plan:
Google won’t remove third-party cookies. Instead, they’ll add new privacy controls to Chrome so that users can choose how their data is used, and change their minds anytime. This gives users more power over their privacy.
What About Privacy Sandbox?
Google will still work on the Privacy Sandbox. These are tools that help with privacy. Reports are that early tests look good, so developers should still learn about them as they might be important in the future.
What Does It Mean for Developers?
Google is focusing on user privacy and developers need to adapt. So developers need to keep learning, and always put users first. This will help you succeed no matter what changes come next.
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Google’s mobile-first indexing shift has been years in the making, but the endgame is here: after July 5, 2024, sites that fail to deliver on mobile devices will get cut from Google’s index. Here’s the technical lowdown to future-proof your .NET applications.
The key takeaway is that mobile accessibility has graduated from best practice to absolute necessity. If your site can’t render or load on mobile, it’s effectively offline as far as Google’s concerned. This isn’t about abandoning desktop-centric designs – as long as that desktop experience gracefully translates to mobile, you’re in the clear.
For most modern sites, this change is a non-event. But if you’re maintaining a legacy site that doesn’t load on mobile (try loading it in your phone’s browser!), it’s time for some technical triage. Your mission is to ensure mobile accessibility.
One important caveat: Google will continue deploying the Googlebot Desktop crawler for product listings and Google for Jobs. So if you develop e-commerce solutions or job boards, expect to still see Googlebot Desktop in your server logs and adjust your user agent detection accordingly.
Google has set a hard deadline: mobile accessibility is now mandatory for indexing. Ensure your sites deliver a usable mobile experience. With proactive technical preparation, you can safeguard your sites’ search engine visibility.
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Google’s current plan to phase out third-party cookies from Chrome is close at hand and will be rolling out soon. As a web developer, you might be wondering what this means for your projects, your clients, and the future of online user tracking. Let’s break down the key implications and how you can adapt.
The End of an Era
Third-party cookies have long been the backbone of targeted online advertising. These small pieces of code, dropped onto users’ browsers by websites – other than the one they’re currently visiting – allow advertiser networks to build fairly detailed profiles of individuals’ browsing habits and interests. Google’s decision to eliminate third-party cookies marks a huge shift in how the web approaches user privacy and tracking.
Why the Change?
With growing privacy awareness, Google is bowing to pressure to give users more control over their data. The move aligns with evolving regulations like GDPR and CCPA, which grant consumers greater rights over their personal information. By getting rid of third-party cookie support, Google is trying to position itself as a privacy-conscious leader, in order to earn user trust and catch up with competitors, like Safari and Firefox, which have already blocked third-party cookies by default.
Impact on Web Development
So, what does this mean for web developers?
The Road Ahead
Google’s third-party cookie phase-out is a wake-up call for web developers to prioritize privacy in their work. While the shift presents challenges, it’s also an opportunity to create a more transparent, user-friendly web experience. By staying ahead of these changes and adapting your strategies, you can turn the end of the third-party cookie era into a chance for growth and innovation.
Some Resources
Stay Tuned
As Google rolls out these changes over time, keep a close eye on the implications for web developers. Even for basic websites, this change will be something to keep an eye out for as you view changes in your web stats and/or advertising of your site.
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On Thursday (2/6/20) Joe DeBlasio from the Chrome Security Team at Google published a blog post outlining the next steps in their campaign to have webmasters move to securing sites and files using HTTPS.
The Dallas GiveCamp is coming up on October 11th, 12th, and 13th.
The GiveCamp is an event where developers, designers, database administrators, and project managers come together to donate their time and skills to create custom solutions for non-profit organizations. This could be anything from a new website, a small data collection application, or even a large automatic email application.
Again this year we are proud to support and sponsor the Dallas GiveCamp and hope that you can help too. If you are in the Dallas area you can volunteer to help out, or if you can’t volunteer you can make a donation to help out.
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The Orlando Code Camp is coming up on Saturday, March 30th at Seminole State College. We are a proud to be a sponsor again for the Orlando Code Camp and hope everyone going has an amazing time! If you are in the area that day, please register to attend here!
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Everleap is thrilled to support the up coming SoCal Code Camp on November 10th and 11th on the campus of USC.
The SoCal Code Camp has always been a fun event for developers in the Southern California area, so if you can make it out this weekend go support your local developer community with great sessions and prizes.
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It’s been a long and slow death to watch, but Google has finally announced they will be shutting down Google+ for consumers after 7 years. The shutdown will take place over the next 10 months, with announcements to come in the future which include how to download and migrate your data. The death of Google+ was one that was long coming. To Google’s own admittance, Google+ had very low usage and 90% of Google+ sessions lasted less than 5 seconds.
The Houston TechFest is approaching (Saturday September 29th), and we are happy to be a sponsor this year.
Started in 2007, the Houston TechFest is an amazing event for the IT community around the Houston area. If you are in the area, you can register for the event here.
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We are proud to be the hosting sponsor for the Dallas GiveCamp again. The Dallas GiveCamp was created to bring together volunteers willing to dedicated their time and expertise to help further the mission of local charitable organizations.
This year, the Dallas GiveCamp will be held on September 14th to September 16th in Plano, Texas. If you are in the area, you can still volunteer for the event here.
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